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As a Participant, you will answer:
How do you…
• engage your consumers and customers as your marketers and evangelists?
• identify the tools and methodologies that effectively enable these brand conversations?
• manage brand risks in a virally explosive blogger – social media centric world.
• relate social media to PR, advertising and research agency engagements?
• secure the internal support and resources to launch effective initiatives in this space?
• build social media into the brand plans and strategy.
As a Result:
• you will develop an understanding of Web 2.0 principles and opportunities that extend to your brands and markets.
• understand why these emerging communities and media vehicles are changing the way we look at and manage brands
• navigate through social tools and media exploring the possibilities and opportunities in the context of your brand.
• develop a strategy for your own participation in the world of social media.
• go home with a set of case studies, resources and materials to share and test with your colleagues.
• build a participatory architecture for your brand organization and community