From the MTVIndia website:
ORKUT is the Pepsi-MTV Youth Icon 2007!
As the fierce battle of the ‘Pepsi & MTV Youth Icon 2007’ comes to end, it’s time to crown the winner of the much coveted title! The youth of India have voted ‘ORKUT’ – the biggest youth social networking forum, as the undisputed winner of the Pepsi & MTV Youth Icon 2007. Orkut joins the league of Mahendra Singh Dhoni (in 2006), Shah Rukh Khan (in 2005), Rahul Dravid (in 2004) and Anil Ambani (in 2003) as the winners of Pepsi-MTV Youth Icon.
VJ Nikhil, who was rooting for ORKUT this year says, “Orkut has not only been a mode of communication to the youth but has literally given them the power to expand their horizons! The award is definitely well deserved, validating Orkut’s immense popularity.”
Named after Orkut Buyukkokten, its Turkish creator, Orkut was launched in early 2004. It is the biggest youth social networking forum which helps users meet new friends and keep up with the old ones.
This is big. Big because with 6.3 million Indians on Orkut, here’s one social networking site that has critical mass in India. Big because with the launch of the Gphone, chances are Orkut will go mobile in a big way and amass many more numbers. Big because as a living dynamic social system, it provides is a safety valve for youth to engage in. Big because in the face of the Adnan Patrawalla abduction and murder, which the authorities are saying was scripted on Orkut, social networks will come in for a lot of flak. As with other social systems throughout history, there will always be the good, the bad and the ugly – and we must choose which aspects we want to be a part of. And youth aren’t willing to give up on social networking as a result.
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