Research | Strategy | Innovation

Mosoci (pronounced ‘mo.so.see’)  provides the research, tools and connections that lead to more innovative brands and communities. We help you think upstream, accelerate learning and gain unique insights that create new products, services and markets.  At the heart of our approach is research that drives our strategic recommendations and innovations.

We love consumer products; new media, communications (VoIP, mobile) and technology. We are deeply engaged in Web 2.0 initiatives and mobile innovations which are creating revolutionary new best practices for relating to you and me as users, customers and brand communities. We help companies big and small, global and local hold effective conversations about change.

Stuart Henshall and Dina Mehta set up Mosoci in 2005 after collaborating virtually through blogs, social media and tools from 2003. Dina brings in 20 years of experience in conducting Qualitative Research and Ethnography from India. Stuart brings the Brand and Product Innovation Strategy edge to our projects.

Our combined experience and services cover the globe with leading companies each seeking a strategic edge. Each engagement is customized to context and may run from days to months depending on your needs.

We rely on our community for inspiration, to lead us down new pathways and stimulate new directions. We are closely connected to a network of influential thought leaders, movers and shakers in the new media, mobility, knowledge, innovation,  VoIP and research spaces. Our social network of peers is a tremendous resource easily accessible on our projects.

A quick look on Google (Stuart or Dina) will find mentions in the blogosphere, links to us and who we link to. As active participants on Facebook and Twitter (find us there) and other social networks we can become friends and immediately connect our networks. We will bet you a coffee that if you are contacting us we know people and have interests in common.

We believe living life in a constant state of “beta” is the new reality. That means real-time testing of ideas, access to viral networks, and simply understanding how to get things done.

[Photo credit for the eye visual in the Mosoci Research logo to Shubhangi Athalye, who is a close research associate and partner on many studies over the last 13 years]